Work / Oceans, Reefs & Aquariums
Leaders In Marine Aquaculture
Advertising
Identification charts built for ORA dealers to hang at the counter and point at while placing an order. 112 aquacultured species, each named twice — and popular enough on those walls that they became an exclusive on ORA’s own shop.
Three 18″ × 24″ sheets, one per collection: corals, designer clownfish and marine fish. Between them they name 112 species, every one photographed against a flat ground and captioned with both the trade name a customer would ask for and the scientific name underneath.
They began as onboarding material for new ORA dealers — something to hang in the shop and point at while placing an order. That is the constraint the whole design answers: a chart used at the counter has to read across a room, survive a quick scan, and carry the name the order gets written against. So the specimen sits on a flat ground with nothing boxing it in, the trade name leads, and the scientific name sits underneath it. Popular enough on those walls that the set became an exclusive on ORA’s own B2C shop — trade collateral that turned into a product people bought.
Open any sheet to inspect it at print resolution — the captions are the point, and they only work if you can read them.
The work
