Hey There,
I’m Donna
Senior Sales + Account Strategist / Business Development
I build the strategic bridge between complex business goals and creative execution. By blending commercial ownership with hands-on business strategy, I help brands translate corporate targets into high-converting consumer touchpoints.
Selected work
Eight projects, start to finish
Brand, product, packaging, editorial and web — mostly for the marine aquaculture and aquarium trade, where the audience knows the subject better than the marketing usually does.
Retail Countermats: B2B Product Design & Validation
A point-of-sale mat for aquarium retailers carrying the “Ask for Aquacultured” message — designed, then tested with the retailers who’d actually put it on their counter.
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ORA Case Study
The whole picture: how “Leaders in Marine Aquaculture” travels from a positioning line into something a customer actually holds in their hand.
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Aquaculture Magazine
A full trade magazine, cover to cover — feature layouts, product pages and advertising for readers who know the subject cold.
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A Fresh Take
A 14-page brand book for a freshwater sister site — mission, tone, the logo system, a palette that had to pass contrast, and a cadence per channel.
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Leaders In Marine Aquaculture: Advertising
Three 18″ identification charts naming 112 aquacultured species — a reference a shop would hang, doing the advertising by being worth keeping.
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A Redesign That’s Cherry Pickin’ Good
Rebranding Brooklyn’s coral “candy shop”. Cherry-picking quality corals since 2011 — the identity had to be as loud as the livestock.
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A Product Story
A trail navigation app taken from the problem through to a working interface — live route, distance, elapsed time, and a nudge when you drift off the path.
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Website Concept
“Cultured Differently” — a site concept for a marine livestock brand, built on black, acid green, and photography doing all the shouting.
Read the case studyWhat’s next
Got a target and no clear path to it?
That’s the part I like. Tell me what the business needs to hit, and I’ll work back from there to the thing a customer actually sees.